Charlie Rocket the Everyday Athlete

Welcome to Mentor Thursdays, where we explore individuals who are striving or had strived to become better versions of themselves.


Today’s mentor is Charlie Rocket Jabaley.

1. Charlie Rocket’s Background


Born in 1988 and raised in Georgia, USA, Charlie ‘Rocket’ Jabaley dreamed of becoming an athlete. Despite envisioning the athletic dream, Charlie was labelled as the ‘chubby kid’ while overcoming the battle of obesity.

What made Charlie so special? Charlie Rocket had the special ability to harness the power of imagination where he adopted the persona of ‘CEO Charlie’. At the school parking lot, he sold jerseys, clothing apparel and shoes to students from the trunk of his car. In the comfort of his bedroom, he produced music and had 20 people feature in a twelve-minute song track.

2. What did he do after high school?


Photo by Tom Pottiger on Unsplash


CEO Charlie loved music, worked alongside Souljah boy as a cameraman, signed and championed Travis Porter to the Top 10 in US music charts, and discovered 2 Chains to manage a multi-million dollar company.

As money and fame grew, so did his weight. Not only did the junk food and binge eating contribute to Charlie’s weight gain of 136 kg, but he also experienced feelings of insecurity and depression.

It took a best friend, named Scott Cameron, and the growth of a childhood brain tumour to change his life around. Charlie decided to make a drastic change in his life by choosing to retire from his multi-million dollar company, move to Santa-Monica and re-invent himself as Charlie Rocket, the athlete who competed in marathons and Ironman competitions.


3. What can we learn from Charlie Rocket?



“If you have a body, you are an athlete.” –  Bill Bowerman, co-founder of Nike

Charlie exemplifies the personas of CEO and athlete, which is identical to the concept of identity-based goals. Inspired by Bill Bowerman’s quote, “If you have a body, you are an athlete”, Charlie kept his eyes on the vision, which skyrocketed his journey towards better health and fitness.

Question: What identity-based goal do I need to embrace in order to become a better me?

B. Have a DREAM big enough to serve others


“The future belongs to those who believe in the beauty of their dreams.” – Elena Roosevelt

Charlie’s dream of being an athlete inspired him to create his own Nike athlete video. Not only did the video gain social media attention and inspire people around the world, but it also landed him a partnership with Nike.



Question: Is my dream big enough that it serves others as well as myself?

C. It’s OKAY to rely on others


Photo by Marc Rafanell López on Unsplash


“Interdependence is a far more mature, more advanced concept. If I am physically interdependent, I am self-reliant and capable, but I also realize that you and I working together can accomplish far more than, even at my best, I could accomplish alone.” – Steve R Covey

Despite Charlie’s success in the music industry, he needed someone to rely on to start his fitness journey. Scott Cameron was the person that Charlie relied on to begin his fitness journey. By relying on Scott, they were able to complete three marathons together.


Question: Who do I need to rely on in order to become better in what I do?


Blog Sources:


Spread the love

Leave a Comment

Your email address will not be published. Required fields are marked *